For kids growing up in the 60s “screen time” usually meant sitting in front of a black and white television with the family. We watched shows like Walt Disney, Ed Sullivan, the Beverly Hillbillies and Bonanza. And then there were Saturday morning cartoons – the exclusive domain of the youngest viewers in the household. Savvy advertisers long ago understood how to target the covetous side of human nature. Beginning in November every year they jammed the airwaves with clever commercials offering a plethora of the latest toys, trinkets and games.
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